Rizla
Rizla has come a long way since its inception in the early 18th century as a French company making rolling paper. The company's innovative introduction of rice paper in the early 20th century led to the naming of the iconic Rizla brand, and it has since become one of the most popular brands in the tobacco industry. In recent years, Rizla has expanded the range of their product line to include cigarette tubes, dispensers and rollers, which has only helped to increase the brand's popularity.
The Imperial Tobacco Group plc gained ownership of the Rizla brand in 1997 when it was listed on the London Stock Exchange. This enabled Rizla to expand its reach into global markets, making it one of the most widely known and trusted brands worldwide. The company's commitment to providing high-quality products that meet the constantly changing needs of its customers has only strengthened its position as a leader in the tobacco industry.
In 2002, Rizla launched a 'tree-free' range of rolling papers called Rizla Natura. The product was designed to appeal to environmentally conscious customers who were concerned about the impact of rolling papers on the planet. The Natura range is made from a blend of linen and flax fibers, which are both sustainable and renewable resources. This initiative only added to the goodwill of the brand among its followers.
In recent years, Rizla has launched several new products that have taken the tobacco industry by storm. Firstly, the Rizla Flavour Infusions range was launched as a tobacco accessory, which added more taste to the cigarettes. These papers, which come in various flavours, don’t need to be hidden from the sight of customers, making it easy for anyone to use. The range brought the flavours of berries, fruits, vanilla and menthol, which enhances the user experience. Secondly, Its Flavour Cards in Fresh Mint and Menthol Chill have become the most popular smoking accessories, and these thin cards simply slide into a pack of cigarettes to impart the flavour. They are much cheaper and cleaner than smoking menthol cigarettes, making them an appealing option for smokers.
Recently, the brand also received a makeover, with a new packaging and branding that has modernized it and given it a premium look. The new look has been well received by customers across the globe, and it has further enhanced the brand image.
In conclusion, Rizla's journey goes all the way back to the early 18th century. But the brand's longevity shows the company's ability to adapt and change with the times while maintaining its high standards of quality. The company's innovative products have consistently reinvigorated the market, ensuring Rizla remains a household name among smokers. With its latest product ranges and brand imaging strategy, Rizla looks set to maintain its position as a market leader in the tobacco industry.