Benson & Hedges
Benson & Hedges, one of the world's oldest and most renowned cigarette brands, was founded in London in 1873 by Richard Benson and William Hedges. The company began as a modest tobacco business and gradually grew into an internationally recognized brand. In 1899, Benson & Hedges opened a branch in New York City, and within a few years, the company had established a strong presence in the United States.
Benson & Hedges quickly gained a reputation for its finely crafted cigarettes, which were made from high-quality, hand-selected tobacco. The company's commitment to quality soon caught the attention of the British royal family, and in 1878, the British company was granted a Royal Warrant. This was a significant mark of distinction and established Benson & Hedges as a leading brand in the tobacco industry.
In the early 1900s, Benson & Hedges faced a significant challenge. The company was importing tobacco from the United States, but the import fees were becoming prohibitively expensive. In response to this challenge, Benson & Hedges decided to start manufacturing cigarettes in their new stores to avoid import fees. This decision proved to be a shrewd move, and by 1900, business was booming. The company received a second Royal Warrant and was well on its way to becoming a global brand.
In 1955, Benson & Hedges Ltd was acquired by the Gallaher Group, a British tobacco company. This acquisition helped to solidify Benson & Hedges' position as a leading brand in the UK and around the world. However, in the United States, Benson & Hedges faced a different fate. In the 1970s, the company was acquired by the Philip Morris Company, which is now known as Altria Inc. Despite the change in ownership, Benson & Hedges continued to be a trusted and beloved brand among cigarette smokers.
Over the years, Benson & Hedges has maintained its commitment to quality and craftsmanship. The company's cigarettes are made from a carefully selected blend of tobacco and are designed to provide a distinctive taste and aroma. The company has also been at the forefront of innovation in the tobacco industry, introducing new products and technologies to meet the changing needs and preferences of smokers.
Benson & Hedges has also been involved in various promotional activities over the years. The company has sponsored numerous events and campaigns, such as sports tournaments and music festivals. However, some of these activities have come under scrutiny, and there have been concerns about the ethics of tobacco companies engaging in such activities. However, Benson & Hedges has been transparent about its promotional activities and has made efforts to comply with regulations and guidelines.
In conclusion, Benson & Hedges has a rich history and legacy in the tobacco industry. From its humble beginnings in London in the 19th century, the company has grown into an internationally recognized brand that is synonymous with quality and craftsmanship. Despite the challenges and controversies that have faced the tobacco industry, Benson & Hedges has remained a trusted and beloved brand among cigarette smokers.