Rizla
Rizla is a globally recognized brand of rolling papers, synonymous with tobacco accessories worldwide. The brand originated in France in 1886 and has been providing smokers with quality papers ever since.
Over the years, Rizla has come up with various innovations to improve the smoking experience for its consumers. One of the brand's earliest introductions was the first-ever rolling paper booklet, which soon became a standard for all manufacturers. Rizla has always been known for its superior-quality papers and has maintained a reputation for being one of the first brands that come to mind whenever someone thinks of rolling papers.
In recent times, Rizla has been working on modernizing and updating its brand image. The brand underwent a makeover in 2020, with the iconic Rizla girl getting a facelift. The emblematic Rizla girl has been an integral part of the brand's image for decades, and the makeover was long overdue. The new Rizla girl is a modern take on the original design and represents the brand's commitment to staying relevant in today's world.
Apart from the new look, Rizla has introduced various new products and accessories over the years. One of the most popular arrivals in 2020 was Rizla Flavour Cards, which come in Fresh Mint and Menthol Chill. These cards allow smokers to enhance the flavor of their cigarettes without having to invest in pre-flavored tobacco. The Flavour Cards have quickly become one of the most popular smoking accessories of the year, and their popularity shows no signs of slowing down.
To stay in line with the ever-growing environmental concerns, Rizla recently launched its 'tree-free' Natura range, which is entirely biodegradable, recyclable, and FSC certified. As a tobacco accessory, the Natura range doesn't need to be hidden from the public eye, and as such, smokers can use these papers without worry.
Rizla offers a range of different paper sizes and types, catering to every smoker's preference. The brand's product line includes popular choices such as the Rizla Blue Papers Double 100s and Rizla Green King Size, among others. Additionally, Rizla's Brass Booklet Holder is another popular accessory that allows smokers to store their papers and roll their cigarettes comfortably.
One of Rizla's most significant advantages is the brand's easy availability. Rizla rolling papers are ubiquitous and can be found in most local tobacco shops, making it convenient to purchase the brand at any time, regardless of location.
In conclusion, Rizla's longevity in the tobacco industry is a testament to its quality and innovation. From the first-ever rolling paper booklet to the Natura range, Rizla's commitment to providing smokers with top-quality accessories is unwavering. With new products and a fresh new look, Rizla is well on its way to staying relevant in a rapidly changing world.