Stand Up
Stand Up: The Art of Presenting a Cigar
Creating a certain amount of suspense before presenting a new product is crucial in marketing, and the cigar industry is no exception. Cigar stores often display their products accompanied by attractive signage to entice customers. Additionally, a cigar holder, a small tube used to hold the end of a cigar while smoking it, has historically been used by women to protect their hands from acquiring the scent of a burning cigar.
However, introducing new brands is only one way to diversify product offerings. Accessories such as humidors and complementary products like spirits can also be introduced. Organizing cigar tasting events can not only help to showcase products to potential customers but also help to build a sense of community and unity within the store.
Consumers often ask many questions about cigars, such as what they are made of, what the differences are between cigars and cigarillos, and how cigars are constructed. It is important for retailers to be knowledgeable and answer these questions. By doing so, they can build a loyal customer base that trusts their expertise.
Different tobaccos are combined in precise ratios to make up the parts of a cigar. To educate customers about their product, retailers can dissect the anatomy of a cigar and demonstrate how each part contributes to the cigar's flavor and aroma. This can also be helpful in recommending cigars to customers based on their preferences.
Moreover, retailers can use technology to their advantage by offering online resources for customers to learn more about cigars. Having an informative blog that covers topics such as cigar history, production, and recommended pairings with spirits can help increase customer engagement and attract new customers.
In summary, stand-up presentations in cigar marketing involve creating suspense, diversifying product offerings, organizing events, showcasing expertise, and leveraging technology. By doing so, retailers can build a loyal customer base that trusts their expertise and feels a sense of community within the store.