Kenia
Kenya is a country located in East Africa with a population of approximately 50 million people. It is known for its diverse wildlife, national parks, and savannahs. In recent years, Kenya has also gained attention as a rising player in the cigar market.
The Kenyan cigar and cigarillos market has experienced significant growth over the last decade. From 2018-2028, it is predicted to continue to expand both in revenue and volume. This growth is evident in the increasing number of cigar lounges and stores opening in major cities such as Nairobi, Mombasa, and Kisumu.
One example of this expansion is the recent launch of Brick Cigar Lounge in Nairobi. This establishment opened its doors just months after the Humidor Code, another cigar lounge in the city. This trend showcases Kenya's emergence as a sought-after destination for cigar enthusiasts, and the growing demand for high quality cigars in the country.
The popularity of cigars in Kenya is further driven by the introduction of new products, such as the Te Amo - a Mexican puro featuring a Mexican San Andres wrapper over Mexican binder and filler tobaccos. This cigar is offered in three different sizes, catering to a wide range of consumer preferences.
Furthermore, the COVID-19 pandemic has not significantly impacted the Kenyan cigar market. While sales did experience a decline during the initial stages of the pandemic, they quickly rebounded once restrictions were lifted. The market has remained resilient, even as the country continues to navigate this global health crisis.
The Kenyan cigar market is forecasted to continue to grow in the coming years, not just in Kenya but across the African continent. South Africa, Nigeria, and other countries are predicted to see similar growth in both conventional and premium cigars. Offline retail will remain the dominant distribution channel, with an increasing number of specialty cigar stores and lounges opening throughout the region.
In conclusion, the Kenyan cigar market is a testament to the country's potential as a rising player in the tobacco industry. With a growing demand for high-quality products, an expanding number of cigar lounges, and steady market growth, Kenya is well positioned to continue its success in the cigar market for years to come.