Who buys the most cuban cigars?

Cuban cigars have long been a symbol of luxury and sophistication, with their rich flavors and high-quality construction. But who buys the most Cuban cigars? According to a recent report by Cuba's top cigar maker, Europe leads the way, accounting for more than half of all sales. The Asia-Pacific region comes in second at 19%, followed by the Americas at 15%, and Africa and the Middle East at 12%.

While Europe's love affair with Cuban cigars is well-established, it's interesting to note the rise of the Asia-Pacific region as a major market. In fact, a recent report by Cigar Aficionado revealed that China has overtaken all other countries as the top market for Cuban cigars. This marks a significant shift in the cigar industry, as China rose from the No. 2 position in 2019 to claim the top spot in 2021.

But why do people buy Cuban cigars? For many, it's the allure of the brand and the prestige that comes with smoking a high-quality Cuban cigar. Others appreciate the complex flavors and aromas that are unique to Cuban cigars, thanks to the country's ideal climate and soil conditions for growing tobacco.

When it comes to the biggest Cuban cigar company, that honor goes to Habanos S.A., which is jointly owned by the Cuban government and British tobacco company Imperial Brands. Habanos S.A. produces some of the most famous cigar brands in the world, including Cohiba, Montecristo, and Romeo y Julieta.

As for the record for Cuban cigar sales, that's a constantly shifting target. In recent years, sales have been on the rise, with Habanos S.A. reporting record revenues in 2020 despite the challenges posed by the COVID-19 pandemic.

In conclusion, while Europe remains the top market for Cuban cigars, the rise of the Asia-Pacific region and China in particular is shifting the landscape of the cigar industry. Regardless of where they're sold, Cuban cigars continue to be a symbol of luxury and sophistication, and their popularity shows no signs of slowing down anytime soon.